Search Engine Marketing enables business to market products and services online through search engine advertising programs. The most common programs employ cost-per-click or cost-per-impression bidding to determine online ad placement. Campaigns are active instantly, measurable, and finely targeted.”
Search engine marketing was made famous by Google Adwords, a popular pay-per-click advertising program that generates nearly 90% of all online conversion revenue.
Advertisers now have several core programs to choose from including:
- Google Adwords
- Yahoo Search Marketing
- Microsoft adCenter
Eclipseo specializes in search marketing consultation and management services for all the search engines listed above, and for a few that have not been listed. We also specialize in managing even the smallest online advertising budgets, to generate revenue and conversion results that truly do eclipse the competition!
Our search engine marketing services include:
- Consultation to determine marketing strategy and goal identification.
- Analytics consultation to track online metrics.
- Search Engine program selection and account setup.
- Keyword research and competitive ad intelligence.
- Landing page design and conversion optimization.
- Return on investment calculation and customized reports.
- Online spend and revenue forecasting.
Whether packaged alone or as a part of your holistic online marketing strategy, search engine marketing from Eclipseo can make a significant impact on your bottom-line. To request more information, feel free to contact us today!