Quite possibly the most important aspect of online marketing and web design is analytics.  If you can’t track, read, and react to statistics collected from your web site, you can’t possibly manage an online marketing campaign with any certainty of success.  At Eclipseo, we eat, sleep and breathe visitor statistics from a wide range of vendors and service providers.

• Google Analytics (Urchin)

  A fantastic Google application available for free from the Google Analytics team.  Analytics integrates easily with Google Adwords and other pay-per-click marketing programs.  It can easily be configured on any website, online store, or content management system yielding profound results.  It is able to track return on investment, but really lacks more sophisticated features professional analytics packages provide.

• Omniture SiteCatalyst and SearchCenter

  Not for the faint of heart, Omniture’s report suites come at a somewhat heavy price tag.  Reports are second to few, and really enable tracking and campaign management in one comprehensive interface.  Even features that search engines do not support can be configured within Omniture for effective campaign management through sophisticated business rules, CPC bid management, and custom day parting.

• Webtrends Live

  Also a substantial analytics investment, Webtrends Live provides features that go above and beyond those analytical tools provided for free from Google Analytics, and even may surpass those features found in Omniture.  Webtrends really is the Cadillac of Analytics packages, and is often well worth the investment of integration into existing e-commerce sites.

Once setup with the analytics package of your choice, our experts analyze your traffic on a macroscopic and microscopic level.  We report visitor pathways through your site, page drop-off rates, and potential areas for improvement.  With information gleaned through analytics consultations from Eclipseo, you may choose to implement landing pages designed by our professional search optimization specialists, or develop landing pages in house.

For more information on analytics consultation services from Eclipseo, contact us.